Self-delusion, The act or state of deceiving or deluding oneself.

All champion Sales Professionals, true leaders, the winners that are constantly high achievers week after week, month after month all have one main thing in common. They are committed to being the top Salespeople in their field...........FACT!

But this is not all about ego. The top Sales Professionals are honest with themselves and constantly evaluate their actual skills and competencies in all areas of their presentation and their sales skills.

Where as many blame the prospects, economy, price and even that there are clouds in the sky, Self-delusion (the act or state of deceiving or deluding oneself) is so serious that it can prevent you from selling and is fatal to your long term career in the world of sales. If you do not face the areas where you may be weak, then you can never improve, you can never get better.......FACT!

and I ask all of you that are reading this right now to write down areas that you can improve your presentation or areas that you can improve your sales skills. If you can't think of any, then close this page, you don't need this blog.

It's a cliché used a lot but look at Sports Professionals, especially Golfers and the time they spend working on the weak areas of their game. They know that an improvement in just one area can improve their score which in turn improves their pay chq at the end of a tournament.

Sports Professionals uses coaches to work with them on their improvement. A favourite quote of mine is "You can't see the picture when you are in the frame." They want to be at the top of their game so know that assistance from others who have experience can only help improve their performance.

This is an area that many Sales Professionals do not face. To do the job we do especially in the direct, field and commission only sales world that we work in, a key ingredient is that of a Positive, Self-Belief Outgoing, I am good at what I do personality. We are all very sensitive about being judged or criticized by others.....FACT!

It is so common to have an excuse when a manager or coach will make a comment on your presentation, when you do this you are behaving just like a prospect. Instead of defending yourself ask questions, listen, ask to be shown what you were doing, should be doing and how you can improve.

You are already committed to on-going self improvement in your sales skills as you are reading this blog . (you didn't close the page) This shows you want the best out of yourself and the Sales Professionals that are completely honest with themselves and that do not make excuses commit to on-going self improvement. You are not retired yet are you?

The more you learn the more you earn, and as the prospects become more experienced with more objections and excuses so you must sharpen your sales skills. This is a real world and no one is perfect all of the time so learn, improve and work on your weaknesses. If you don't know them then ASK!

Deal with your Sales Career exactly as it is, not as you wish, or hope it could be.......FACT!